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NewFormat
What happens when you push past doubts?
When you take things over the edge?
When you find inspiration in chaos and innovation in the uncertain?
Nothing hidden. Nothing curbed.
Everything to the Max.
Client
Nike
Industry
Fashion/Sportswear
Service
CGI, AI, Art Direction
Location
Worldwide
Year
2022/2023
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2
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9
credits
Creative Direction, Production
@nike
Art Direction
@newformat.io
Director (talent shots)
@zhonglin_
CGI
@newformat.io and @pascalwiemers
3D Asset Creation
@newformat.io and @hd_gdl
AI
@newformat.io and @felix_silvestris
VFX Supervisor
@felix_silvestris
Edit
@newformat.io and @felix_silvestris
DOP (Street Scenes)
@joshaeiffel
DOP (Walking Shot and Club Scene)
@pascalwiemers
Choreographer and Dancers (Club Scene)
@frankamarlenefoth @fmkfco
PM
@jules_leroy_winnfield
Music
@archives.nia
Music and Sounddesign (Chapter 1)
@bill_kouligas
Music and Sounddesign (Chapter 2)
@studioteiwas
Sounddesign (Chapter 3)
@studioteiwas
Creative Coding
@v0id_scuy
Color
@newformat.io
Color (Chapter 1)
Special Thanks
@art4ika @pa.pst @uemuetyildiz @kessoning @miriamleahhess
Team Nike
@abordow @hannahj.kim @gunnarisme @gelatinous__cube @mrmilesjohnson @graham_eli
Contact