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Air Max Pulse Campaign
What happens when you push past doubts?
When you take things over the edge?
When you find inspiration in chaos and innovation in the uncertain?
Nothing hidden. Nothing curbed.
Everything to the Max.
Client
Nike
Industry
Fashion/Sportswear
Service
CGI, AI, Art Direction
Location
Worldwide
Year
2022/2023
123456789
credits
Creative Direction, Production
Nike
Art Direction
New Format
Director (talent shots)
Zhong Lin
CGI
New Format Pascal Wiemers
3D Asset Creation
New Format Aljoscha Burtchen
AI
New Format Felix Geen
VFX Supervisor
Felix Geen
Edit
New Format Felix Geen
DOP (Street Scenes)
Josha Eiffel
DOP (Walking Shot and Club Scene)
Pascal Wiemers
Choreographer and Dancers (Club Scene)
Franka Marlene Foth FMKF
PM
Jule Hauser
Music
Nia Archives
Music and Sounddesign (Chapter 1)
Bill Kouligas
Music and Sounddesign (Chapter 2)
Robert Dietz
Sounddesign (Chapter 3)
Robert Dietz
Creative Coding
Hiroki Okamoto
Color
New Format
Color (Chapter 1)
Special Thanks
Aika Futakuchi Christine Papst Uemuet Yildiz Giovanni Muzio Miriam Leah Hess
Team Nike
Adam Bordow Hannah J. Kim Gunnar Harrison Gelatinous__cube Miles Johnson Elijah Graham