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Art of Victory

We’ve joined forces with Nike Global to create immersive room projections and visualizations, showcasing the creative journey behind the Art Of Victory exhibition at Centre Pompidou during the 2024 Olympics. Using AI and 3D printing, and collaborating with 13 elite athletes, Nike has designed 13 concept performance shoes, giving us a glimpse into the future of Air technology.

CLIENT
NIKE
INDUSTRY
FASHION/SPORTSWEAR
SERVICE
ART DIRECTION, VFX, CGI, AI
LOCATION
PARIS
YEAR
2024
credits
CD, PRODUCTION
Nike
Art Direction, CGI, Post, Digital Art Lead
New Format
AD Support
Alexander Hahn
Editing, VFX
Leo Romanski Felix Geen
Visual programming
Ploypapus Phosri Johannes Lemke
CGI
New Format Alexander Hahn Julius Steinhauser Julian Rathgeber Christine Papst
Sound
Robert Dietz
Newformat
Andrea Avelino Florian Siegmann Steffen Bewer Claudia Rafael Aika Futakuchi Johann Kraus Angelo Fertikowski Miriam Leah Hess
Contact