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The global BEATS x AMBUSH Glow campaign featuring YOON AMBUSH and BURNA BOY evokes surreal species of flora in order to bring a spark of unexpected beauty to times of bewilderment. CGI and face filters support storytelling about unity, self-discovery, and being at one with the environment, spread from social media to the neon-lit cityscapes of Shibuya and New York.
CLIENT
BEATS BY DRE
INDUSTRY
MUSIC
SERVICE
ART-DIRECTION, FACE FILTER
LOCATION
WORLDWIDE
YEAR
2020
credits
CGI ART DIRECTION, FACE FILTER
@newformat.io
CREATIVE DIRECTION
@mikeysweets
DIGITAL CREATIVE DIRECTION
@x_a_v
CGI, MOTION
@_claudiarafael of @newformat.io @pascalwiemers @hohl0h @lei.1.6
FACE FILTER
@_claudiarafael of @newformat.io @ultrakawaii4000
PRODUCTION
@gabril
SPECIAL THANKS TO
@pascalwiemers @j.bissantz
BEATS BRAND
@tkyddo @bybuku @epnyc @iamkenza
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