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NewFormat
NEWFORMAT partnered with Berlin based rising fashion brand OTTOLINGER to present the labels' AW21 collection in a reality-bending fashion show, launched on the digital FHCM Paris Fashion week platform. The footage was filmed on a white infinity wall and masked using AI technology and manual rotoscoping. The models were then comped into the CGI world to create a photorealistic final product that merges human touch with virtuality.
CLIENT
OTTOLINGER
INDUSTRY
FASHION
SERVICE
VISUAL ART DIRECTION, CGI
LOCATION
BERLIN
YEAR
2021
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BEHIND THE SCENES
credits
OTTOLINGER
@ottolinger1000
VISUAL ART DIRECTION, CGI
@newformat.io
DIRECTOR
@felix_aaron
VFX LEAD
@felix_silvestris
STYLING
@ursinagysi
H&M
@adiamhabtezion using @patmcgrathreal
CASTING
@julialangecasting
MUSIC & SOUND
@villehaimala
LYRICS
@rheadillon
ARTWORKS
@cheyennejulien
SELECTED SHOES
@ugo_paulon and @ottolinger1000
PRODUCTION
@miriamleahhess
DoP
@julianjonas.s
ASSISTANT CAMERA
@maltesiepen
ASSISTANT H&M
@anri_omori
MODELS
@maidatouch @mharieberger @bellebres @_zoezz @esracmert @yv6nne @lakotawijonarko @orientalismanbitch
Contact