NewFormat

NEWFORMAT partnered with Berlin based rising fashion brand OTTOLINGER to present the labels' AW21 collection in a reality-bending fashion show, launched on the digital FHCM Paris Fashion week platform. The footage was filmed on a white infinity wall and masked using AI technology and manual rotoscoping. The models were then comped into the CGI world to create a photorealistic final product that merges human touch with virtuality.